The other day over a drink I had a very though provoking conversation with someone I had meet for the first time about the role consumers and myself play on the level of sustainability that the corporations we support have. I started the conversation by saying that I wanted to make more environmentally sustainable choices, but I felt as if I could not afford to make those choices; I’m a student and don’t have a lot of money, it’s a lot cheaper to buy my goods such as produce from Cosco* or Wal-Mart* then it is to buy it from a local market. Although I know purchasing my goods from these stores is not environmentally sustainable as many of the products in the case of Wal-Mart* are made in other countries such a China, where environmental laws are not nearly as strict on industries as they are here in Canada. So what am I to do? Try to change my life style by buying less so I can afford to buy fewer better quality products from more sustainable corporations? But as I was saying before I already limit my purchases (mainly because of cash flow) and am not particularly willing to buy less of any of the products I currently use. My new buddy said to me, “if you can’t afford to make purchases from other corporations do to high costs why don’t you write them a letter about your concerns of the operations regarding environmental sustainability”. My first reaction to this comment was, “if I was the owner of a big corporation like Wal-Mart* and received a letter from someone voicing their concerns about my companies operations with regard to environmental sustainability, I wouldn’t care”, so why even bother. He then said to me “what if you’re not the only one who feels like this, and there are hundreds of other people who don’t agree with the way the corporation operates but they still don’t write the corporation a letter because they think the same way you do” a corporation might ignore one person but if its 10% of their customer base wrote them a letter they wouldn’t be able to ignore that. So at this point it all became clear to me, these types of corporations are not changing and to induce a change the communities which support these corporations would have to demand the change. As consumers we have to take responsibility for the type of corporations we buy products from because by buying their products we are supporting the corporations’ operations weather we agree with them or not. Environmental sustainability is based on community; as one person it is hard to induce change, but a community cannot be ignored...The only question I am left with now is, how do we get the community involved and keep them involved with regards to these types of issues?
A documentary I recently seen also relates quite well to this. The communities in the documentary come together to band unsustainable, environmentally unfriendly, corporations from their town, specifically Wal-Mart.
The following link is a web site based on the movie “Wal-Mart the High Cost of the Low Price”,
http://www.walmartmovie.com/
References
Greenwald, R. (Director). (2005). Walmart the High Price of the Low Cost [Motion Picture].
